Did you know that 82% of marketers believe that email marketing is the most effective way to market content to prospective customers?

Research by Marketing Charts shows that this is way ahead of the next most popular channels, social media (54%) and website/blog (51%). Therefore if you wish to increase your brand visibility and awareness, embracing email marketing is crucial.

Here are 5 tips to inspire your audience and raise your brand awareness through email marketing:

1. Make an impact with your welcome email

When a prospective customer signs up to your email list, ensure that you have an automated email set up to let them know a little more about you and your services. A welcome email is a great way of informing your customers about your products or services while greeting them with a personal touch.

We’ve all heard the saying ‘You never get a second chance to make a first impression’… so make sure the email is compelling and will make them want to open your emails again and again.

Related Post: What to say in your first email to your list

2. Deliver Value

When thinking about the regular emails you send to your subscribers, make sure to provide relevant, valuable content rather than merely pitching to them all the time.

If people think you are only interested in trying to sell to them all the time they will quickly switch off… or hit the unsubscribe button! Value might look like sharing tips, blogs or insightful information about your industry. If you run free webinars or masterclasses, also include details of these.

When the majority of your emails contain relevant, valuable content, people won’t mind getting the odd sales email from you.

3. Include a strong Call to Action (CTA)

Make it very clear what you want your potential customers to do after they read your email. Having a ‘next steps’ action will help move your leads further along the customer journey.

You may want them to join a free Facebook group, read a relevant blog or sign up to an upcoming event. Whatever it is, make it obvious and have a stand-out button that they’ll simply have to click!

4. Keep it ‘on brand’

From your landing page to your follow up emails, ensure that everything flows. As noted above, first impressions matter so you want to create emails that are consistent with whatever you promised to deliver on your opt-in page.

Make sure that your logos, colours and language flow in everything that you put out to your audience.

5. Be consistent

Whether you choose to send emails out weekly, fortnightly or monthly – try to pick a schedule that works for you and stick to it. When you send your subscribers relevant, valuable content consistently you will build trust, which will help develop long lasting relationships.

If you are ready to get your email list up and running this autumn, book in for a call and let’s chat about getting started.