We’re almost midway through the school summer holidays – 4 weeks down and 4 weeks to go. Not that I’m counting of course!

As always there are loads of dates in the calendar that you can use to inspire your content for the month of August, which incidentally is also Romance Awareness Month. Who said hearts and flowers were confined to February?

1. 1st August – Family Fun Month

It’s no surprise that August has been crowned the month of Family Fun as schools are off and it is a popular time for holidays and days out! Is your service or offering geared towards families or children? If so, now is a great time to let people know what you have going on and how they can fill their long summer days.

2. 1st August – Happiness Happens Month

The whole month of August is also dedicated to the active pursuit of happiness. Use your newsletter to let people know what small things are making you happy right now.

3. 1st August – Simplify Your Life Week

Does your product or service make peoples’ lives easier? Whether you’re a professional organiser, a Virtual Assistant, health coach or anything in between, you can share tips during the week 1st – 7th August on how your audience can make life easier for themselves.

4. 7th August – National Sisters Day

Share the story of your sister, or, if you’re like me and don’t have a sister, a pair of sisters who inspire you.

5. 9th August – Book Lovers Day

Let you audience know what your favourite books are. Have you written a book? If so, shamelessly promote it today!

6. 15th August – Relaxation Day

Share tips with subscribers on easy ways to unwind and relax. If your product or service helps people switch off – let them know how!

7. 22th August – National Be An Angel Day

This day is all about spreading kindness. Share a story about a time when someone showed kindness to you, let us know how you will be an angel today and encourage your subscribers to do the same.

8. 25th August – National Kiss and Make Up Day

Share the story of a time when you let a grudge go and showed forgiveness, how good it felt and why you would encourage anyone else to do the same.

9. 27th August – Just Because Day

You could have a flash sale today or gift existing subscribers with a freebie that you have been working on ‘just because’.

10. 31th August – National Matchmaker Day

Can you group a couple of your products together today to make a ‘match made in heaven’?

I hope these ideas sparked some ideas for your August content. As always, keep your emails relevant to your business and remember to include a Call to Action (CTA)!

If you struggle with content ideas each month, that’s just one of the topics that we cover in the Ultimate List Building Course! I’m so delighted to have launched the digital version of the course that you can work through at your own pace. You can learn more here.

You can also check out my tips for planning your email marketing content here.