Do you have something new and wonderful that you are about to launch to the world? If so, you are going to want to make a big deal out of it. After all you’ve invested so much time and effort into creating your new course or membership or online product that you need to make sure people know about its existence!

This is where a live launch comes into play and this blog is going to explain exactly how you need to plan out your launch.

If you’re still sitting on the fence when it comes to live launching then please read this blog, which explains when a live launch might be right for you and your business.

The Warm-Up

When you are getting ready to put your brand new offer out, you want to make sure that your audience is warmed up, primed and ready to buy!

Between 2 and 4 weeks before your launch, you should begin to talk about relevant content on social media. Tell stories that speak to the specific pain points that your offer is solving and create posts about your program / course / membership.

Start a waitlist and encourage people to sign up for it by letting them know that there will be particular early bird offers that they will be eligible for.

Registration Period

No later than 2 weeks before your launch event, you should start asking people to register. Create a specific landing page and encourage people to sign up.

By doing this you can easily segment your email list and send your launch emails only to those who have registered.  

Send emails reminding them what they have registered for and what they should expect to get from the event. Let them know exactly how to join your challenge or webinar with any necessary links.

Challenge Week

You may choose to run a challenge, host a masterclass or do both i.e. a 3 or 5 day challenge and then an additional masterclass.

Remind those who have registered an hour before each session when you will be live and how they can join.

It is also a good idea to make replays available for those who weren’t able to make the live session. Even if you only choose to make them available for a limited time, it will allow people to catch up in their own time.

Open Cart

At the end of your challenge or masterclass you will open cart. You can either choose to open it for a limited time or indefinitely. Some people will know straight away whether your offer is for them but others will need a little help to make a decision.

Therefore it is a good idea to create a sense of urgency. That might be in the form of an early bird price, limited time bonuses or a limited number of spots available.

Continue to promote your offer on social media and email those who registered for your event during this open cart period and remind them what benefits your course / membership offers. If you have testimonials from previous clients, share them.

Close Cart

When it comes to closing your cart, or your early bird offer, make a big deal about it both on social media and in your emails.

Use timers to let people know the offer is disappearing and this is their last chance to buy. Tell them why they will be disappointed if they miss out.

Celebrate!

Now that you have successfully completed your launch make sure to celebrate all that you have achieved. So many people have brilliant ideas for online products or course but they never fulfil them because they are afraid of failing. You on the other hand have made yours a reality!

Give yourself a pat on the back and celebrate in whatever way you see fit!

Be sure to schedule some time to look after yourself after the launch too as it can be an exhausting process.

If you would like to know how we can support you through your launch with our done-for-you packages, please book a discovery call today and let’s chat!