Are you ready to grow your email list but not really sure where to start?

A great starting point is a Lead Magnet Funnel, and if that phrase means nothing to you, read on and I will do my best to explain in simple terms…

What is a Lead Magnet Funnel?

Quite simply, a lead magnet funnel is a process where you give something of value away in exchange for someone’s email address. 

You may decide to offer an ebook, a webinar, a trial of your membership site, a discount code, a quiz…. there are endless possibilities that you can use as your lead magnet or ‘freebie’.

If you are stuck on what to offer as your freebie, check out my blog How to Choose the Perfect Lead Magnet.

What does a Lead Magnet Funnel consist of?

Your lead magnet funnel will contain the following elements:

Opt-In Page 

This is essentially a form where your ‘lead’ gives you their email address in exchange for your lead magnet.

You can include the link to your opt-in page on your social media profiles, on your blog, on your website, in Facebook groups and anywhere else that you think will drive traffic to your page.

Thank You Page

Once they sign up, your leads are directed to a Thank You page, which will give them instructions on what to do next, e.g check your inbox.

Delivery

The next step is to  deliver the lead magnet to them via email.

Email Sequence

You should then follow this up with an email sequence, where you provide you lead with even more value / information about what you do.

Your email sequence should also include details of how they can work with you. Think about including an offer that your ideal client will find hard to resist!

If you want to start growing your email list in 2022, please book a call for the New Year and let’s have a chat about how I could help.