As an entrepreneur, you know that attracting and retaining the right customers is key to the success of your business. There are endless marketing strategies out there and it can be hard to know where to start.

One thing that we do know though is that customers love clarity! We love to know exactly what we are expected to do next at every stage of the customer journey. So, if I land on your social media page or website for the first time – is it clear what I should do next?

If not, make it crystal clear!

As a first time visitor to your page or website I’m very unlikely to be ready to buy from you straight away but I may be interested in learning more about you and your products or services. So offer me a micro-commitment.

What is a Micro-Commitment?

Micro-commitments are small steps or decisions that potential customers make, that gradually lead them further into the customer journey. By breaking down the buying process into smaller, less scary steps, you can help customers to feel more comfortable and confident in working with you. This ultimately increases the chances of them becoming a paying client.

How can I Introduce Micro-Commitments into my Business?

1.     Identify your ideal customer: Before you can use micro-commitments to attract customers, you need to know exactly who your ideal customer is. This means understanding their needs, values, and pain points, and tailoring your marketing approach accordingly. If you would like to know more about how to identify your ideal customer, you can read this blog.

2.     Start small: Begin by asking your potential customers to sign up for a lead magnet, such as a free trial, downloading a free guide, or attending a webinar. The idea is to make the first step as easy and low-risk as possible, so that the person feels comfortable taking it. This blog will give you some ideas for creating your first lead magnet. 

3.     Use social proof: People are more likely to make a commitment when they see that others have already done the same. You can use social proof in the form of customer reviews, testimonials or case studies to show your potential customers that others have had success with your product or service. Display these on social posts, websites and sales pages. 

4.     Build trust: Building a relationship with your potential customers and allowing them to see you as the expert in your field is crucial. Take the time to get to know them and their needs, and tailor your approach to them. Offer them advice and be responsive to their questions and concerns. Automate a drip email sequence that they enter after signing up for your lead magnet to offer advice and ask questions.

5.     Offer incentives: Incentives can be a powerful motivator for potential customers to take the next step. Once someone has taken a small step towards your product or service, you can gradually increase the size of the commitment. For example, if they have downloaded a free guide, you could then offer them a discounted trial of your product.

By using micro-commitments, you can help potential customers to feel more comfortable and confident, and ultimately increase the chances of them becoming a paying client. If you would like any support to automate your customer journey, please book a call today.